So you’ve become a LipSense distributor, and you’re looking for ways to start sharing your products.
Where should you begin? How do you start reaching potential clients?
Fortunately, with multiple social media outlets available, you have countless opportunities to start growing your brand and reaching your ideal audience.
Are you ready to do this? Let’s go!
5 Tips to Promote Your LipSense Business with Youtube
Choose a Memorable Name
The first thing you need to do when creating your channel is to choose your brand’s name.
If you’ve already established your company name with LipSense, then I recommend using that same name for your channel. This maintains consistency and makes it easier for your potential customers to connect with you later on.
On the other hand, if you’re still in the process of deciding upon your company name, there are a few things to keep in mind.
- First, remember you can’t use anything with LipSense or SeneGence in the title, because it’s trademarked.
- Second, this is YOUR COMPANY, so choose a brand name that best represents who you are and what you’re all about.
For example, my brand name is Effortless Beauty by Paula. As a busy working woman also juggling multiple side-hustles, I don’t have time for elaborate beauty routines each morning. Nope, I need them to be Effortless.
Get some equipment
I know, the thought of recording your own videos can feel overwhelming at first, but here’s the scoop: most YouTubers don’t use video production companies or state-of-the-art equipment to turn out great content. In fact, many of them use their smartphones and edit the video on their computer. It’s really that simple!
If you want to get a bit fancier, I recommend purchasing a DSLR camera, which allows you to take both videos and crystal clear stills of your products. (I have a Nikon D3400, which I love.)
Perhaps even more important than the type of camera you use is your kind of lighting.
To put it succinctly, when it comes to capturing makeup, correct lighting is king. I can not stress this enough.
Whether you’re taking video or still shots, the best type of lighting is natural lighting, hands down. So if possible, choose a big window that offers excellent natural light when shooting your video.
I have a large sliding glass door in my family room, which offers great morning light. So if I am home in the mornings, this is where I shoot. In fact, I took this video here:
(Also, don’t make the same rookie mistake that I did and shoot your video in portrait mode: that’s what leaves those horrible black bars on the sides of your video. If you use your phone to shoot video, always do so in landscape. See the next video as an example.)
Of course, there are times when good, natural light isn’t possible. Don’t worry; you’re not out of luck. There are a handful of artificial lighting options that you can use, too.
I use this ring light, which provides a gentle glow around your face and requires less set-up than the box lights (again – I’m all about effortless here). I shot my first welcome video in my office with the use of my ring light:
The one lighting strategy I strongly warn against is taking pictures in standard overhead lighting (and especially in the bathroom.) Remember, as a LipSense seller you want your colors to look true-to-life; when you’re taking grainy pictures in dim lighting, that’s very challenging to achieve. Remember, you’re trying to sell your product, so make sure you’re showing it off in the best lighting possible.
Don’t worry; editing video is not nearly as difficult as it might sound. There are many different editing software options, and if you’re starting out, I recommend using something free; Apple has iMovie (my editor of choice), and Windows has Windows Movie Maker.
When it comes to editing, Joshua Lockhardt offers two great pieces of advice.
- First, remember you’re a storyteller; if you’re piecing together different clips, make sure those clips tell one complete story.
- Second, trim the fat and don’t keep unnecessary footage. Period.
Remember, our society feeds on 30-second facebook videos and 2-second gifs. We have short attention spans, people. So as you edit your videos, be ruthless and only keep what’s necessary.
Believe me; I get it. When you’re just starting out, sitting down in front of a camera and talking about makeup feels uncomfortable. To be honest, I still feel awkward at times. Nevertheless, it has gotten easier. In fact, with each video, the process feels increasingly natural.
So when you get started, remind yourself that no one is watching and that the footage won’t go online unless you are happy with it. Then, press record and let yourself go.
Be quirky, happy, talkative, and EXCITED about the product! Your attitude is contagious, so don’t be afraid to show your personality; this is what builds true followers and fans. 🙌🙌🙌
And there you have it, friends. That’s how to create a successful YouTube channel for your LipSense business. Be sure to stay tuned for more simple strategies to build your LipSense brand and start fostering strong relationships with your customers.
Also, if you’re interested in learning more about LipSense or becoming a distributor, be sure to join my facebook group here; I’ll fill you in on all the exciting details. 😍💋
Do you have a YouTube channel? Have you ever used LipSense? What’s your favorite way to connect with customers? Let me know below!