Have you ever spent hours mapping out the perfect schedule or setting up your new planner just right, convinced it will be the thing to keep your ADHD brain organized and on top of things? Then weeks – or, let’s be real, a day or two later – you find yourself completely disinterested in that plan, wondering where all that excited energy went?
I call this experience the dopamine drop, and it’s something our ADHD brains navigate all the time. And today I want to offer that it’s not actually a problem, and we can absolutely work with it.

If you’re ready to learn how, then you’re going to love what we talk about today on episode 319 of the I’m Busy Being Awesome podcast.
Listen to the episode above or stream it on your favorite podcasting app. Prefer to read? No problem! Keep scrolling for a summary of the key takeaways.
In Episode 319 You Will Discover:
- Actionable ways to use these strategies in your life today.
- What the dopamine drop is, and why it happens for our ADHD brains
- 5 powerful ways to work with the drop to maintain motivation
The Dopamine Drop
If you’re listening in real time, we’re in that early stretch of September. You might still be riding the wave of that second new year energy — that shift into fall routines, new school schedules, and maybe even a fresh planner.
For many of us, that initial motivation might be starting to fade.
I saw this come up recently in one of my group coaching calls.
We had moved to the planning portion of the program, where we map out:
- Ideal schedules
- Clarify priorities
- Get real about how much time we actually have
- Explore the level of structure that works best for our brains
During this time, one of my clients shared this incredibly thoughtful reflection. She said something like:
“I’ve made this beautiful, realistic schedule. It includes everything — even the dog. And I feel amazing about it. But I also feel nervous… because this is the moment that usually leads to a crash.”
How relatable is that?
That initial surge of energy, the motivation, the belief that this time we’ve found the answer — the system that’s finally going to help us stay on top of everything. And then – he novelty wears off. That big rush of dopamine quiets down, and we hit the slump.
3 Reasons The Dopamine Drop Happens

Let’s talk about what’s really happening when we hit that slump… that moment when the spark of excitement fades and suddenly this beautiful new plan doesn’t feel quite so motivating anymore.
This is so important to know: nothing has gone wrong.
This dip in motivation? It’s literally part of the process. It’s not a sign that your system is broken, or proof that you “can’t stick with things.” And it’s certainly not an indication that you’re bad with planning.
So let’s look at three main drivers behind this dopamine drop:
1. The Novelty Wears Off
Our brains love novelty. There’s a burst of dopamine when something feels new, exciting, and full of promise. We’re pursuing a better plan, a fresh start, a new system — and that pursuit releases dopamine, which helps us focus and stay energized.
Once we move into maintenance mode — the rinse-and-repeat stage — that dopamine fades.
- It’s no longer new.
- The excitement dips.
- And suddenly, the thing that felt so energizing last week feels… hard.
This is incredibly common for ADHD brains.
👉 Less novelty = less dopamine = less inherent motivation.
2. Fantasy Planning & Overcommitment
Ohhh, this one’s sneaky. When we find a new system that feels good, we often slide right into fantasy thinking.
“This is it. This app is the one. This planner is going to change my life.”
It’s giving full Hermione Granger Time Turner energy — like we’ll finally be able to do all the things, live three lives, and somehow get it all done by dinnertime.
However, in that moment, we forget:
- Time is finite
- Energy is finite
- No planner or app can make you a robot or create more time
- We are humans, not robots
3. Confirmation Bias
This one cuts deep. A lot of us have decades of stories about how we “never stick with things.”
So the second we hit a bump — a missed day, a motivation slump, a schedule that didn’t go as planned — our brain jumps in with: “See? I knew it. I always fall off track.”
You see, our brains want to be right more than they want to grow. So if we believe this is the part where we drop the ball, guess what? Our brain will work really hard to confirm that.
That’s why it’s so important to catch this story.
Pause, get curious, and think this way… “Wait a second. What if this doesn’t mean I’ve failed? What if this is just the next step in building something sustainable?”
5 Ways To Motivate Yourself After a Dopamine Drop

Here’s the good news: this isn’t the end of your beautiful schedule. This is literally part of the journey. And there are ways we can support ourselves through it — especially when we recognize what’s happening in the moment.
If you find yourself drifting and your brain’s already thinking, “Let’s throw this whole thing out and start fresh,” this is your gentle reminder… 👉 you do not have to start over and you’re not doing anything wrong.
You’re just in that part of the process where we ride the wave of the dopamine drop — and keep moving forward.
Let’s talk through five ways to support yourself here.
1. Capture the Excitement
If you’re in that initial burst of motivation right now?
Write it down. Capture why.
- What’s making this plan or approach feel so good today?
- What’s exciting about this system or structure?
- Why does it seem like this one could work?
- Why is it important to you to stick with a version of this plan, even when the inevitable drop happens?
These thoughts are gold.
They are insight into what matters most to you right now — your values, your priorities, your sense of possibility. And when the drop hits, you can come back to them like a compass.
Spoiler alert: you probably won’t feel that same spark in the moment, but your words can help you remember why you started.
2. Anticipate the Drop
Let’s just name it: the drop is coming. Again, this doesn’t mean anything has gone wrong. It’s just your brain moving into a new stage of the process.
This is a great moment to check in with your energy style — are you more of a Thoroughbred, who likes to sprint hard and recover? Or more of a Workhorse, who prefers a steady, even pace?
If you haven’t already, go check out episodes 287 and 288 — I walk you through these energy types in detail and help you start designing systems that actually match your brain and body.
3. Be Kind to the “Slump Thoughts”
When the drop hits, your brain might start offering some critical thoughts.
Things like:
- “See? I knew this wouldn’t work.”
- “Why do I even bother?”
- “This always happens.”
- “You should be able to power through this.”
And listen — I know these thoughts. My brain likes to offer them, too.
Just because we feel that dopamine drop doesn’t mean it’s a sign to stop. Instead, I think it’s a reminder to shift.
You’re in the equivalent of a recovery day after a workout. You’re body needs a shift.
Instead of pushing harder or shutting down, notice where you’re at.
Remind your brain you’re not giving up when you feel that drop, or you take a break. Instead, you’re resourcing. You’re recharging your battery.
It’s time to…
- Soften
- Take a breath
- Stretch the schedule
- Go walk the dog or take a dance break
- Come back when your brain has a bit more bandwidth
- Maybe even reread that list you made about why this project or approach is important to you
- Then make note of what you can learn from that experience. What is your capacity after you’ve been running a while? How much downtime do you need to recover before you return to work?
4. Check for Overload
This is a big one. Sometimes we’re not losing motivation because the system isn’t working — we’re losing motivation because we’re asking the system to do the impossible.
If you’re like many of my clients (and, uh, me), there’s a solid chance you’re trying to live three lives in one day.
I had a client recently who realized her calendar literally had three different appointments stacked on top of each other at the same time. And this wasn’t a one-off. It’s the norm.
The truth is: no app, no planner, no color-coded system can solve overcommitment.
So this might be a good moment to revisit your time budget. Look at your actual capacity. Ask yourself honestly: am I building a sustainable plan — or trying to magic my way into having more hours than I do?
5. Watch for All-or-Nothing Thinking
When the motivation fades, your brain will likely offer something like, “Welp. That didn’t work. Time to start from scratch.”
My fifth tip is to be on the lookout for that all-or-nothing thinking, and rather than be surprised, instead, anticipate it.
“Ah. This is the dopamine drop. I knew this was coming. Right on time.”
You don’t have to toss the whole plan or research or download a bunch of new apps. Instead, remind your brain that this is the next step that comes after the drop.
It’s the step where you bring the process of iteration of small adjustments to see what works and what doesn’t.
This is where real progress happens — not in the fantasy of perfection, but in the reality of showing up again, adjusting, and continuing forward.
Next steps
I invite you to check in with yourself, not from a place of pressure or “fixing,” because you’re not broken.
Instead, we’re asking from a place of curiosity and care…
- What does my dopamine drop usually look like?
- What signs might help me recognize I’m in it?
- Am I overcommitted right now — or simply adapting to a new rhythm?
- If you have adopted a new system or approach recently, what’s been exciting about it — and where can you write that down to help you stay connected to that why?
Most importantly: If you are in the dopamine drop right now… It’s not a problem. This is a completely human and totally expected part of the process, especially for ADHD brains like ours.
Instead of starting over, I invite you to stay in a relationship with your plan.
Adjust. Iterate. Be kind.
This is how we build systems that actually fit.
👉 Ready to apply these Concepts to your life?
Here’s how we can work together:
- 6-Month Private Coaching
- We’re Busy Being Awesome (small group coaching)
- Overwhelm to Action (self-paced course)
✨ Learn my simple step-by-step approach to locking in a routine and making it stick, be sure to check out my free course, the ADHD Routine Revamp.
Resources:
- Episode 287: ADHD Energy Type: Are You a Thoroughbred or Workhorse
- Episode 288: How To Master ADHD Goal Setting by Energy Type
- Discover my favorite ADHD resources
- Learn my Top 10 Tips to Work With Your ADHD Brain
- Access the I’m Busy Being Awesome Planning System

About Paula Engebretson
ADHD COACH | PODCASTER
I spent the first 31 years of my life thinking I just needed to “try harder” while dealing with crushing self-doubt, perfectionism, and imposter syndrome. Then I was diagnosed with ADHD.
Finally understanding the missing puzzle piece, I discovered how to work with my brain, build upon my strengths, and take back control of my life.
Now I help others with ADHD do the same. Learn more.


